The logo and the brand

 

The name of the company is the combination of two words: “Concrete” and “Finance”. “Concrete” is a construction material: a “course aggregate bonded together with a fluid cement which hardens over time”. It is a key product in the construction industry.

 

The earliest large-scale users of concrete technology were the ancient Romans: the Colosseum in Rome was built largely of concrete, and the dome of the Pantheon is the world’s largest unreinforced concrete dome. It is also the logo of our company. After the Roman Empire collapsed, the use of concrete became rare, until the technology was redeveloped in the mid-18th century. Today concrete is the mostly used man-made material. “Concrete” is also an adjective: something real, actual, tangible, the opposite of “abstract quality”.

 

 

The second word in the name of our company is “Finance”, which is essentially the management of money. As the German philosopher and economist Georg Simmel explained, money has an abstract character – it is “a thing absolutely devoid of quality”. Quality is in the use we make of money – what we can acquire with it: money “harbour(s) either surprise or disappointment that are experienced in the course of use”.

In summary: “Concrete Finance” stands for the objective of raising funds (money, something devoid of quality), structuring in efficient formulae, deploying to create physical infrastructure for the betterment of the livelihood of people in developing and emerging countries. The value of finance is in the value of the projects it makes possible.